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Ford Trinidad & Tobago
Recommended Treatment Plan
A comprehensive video-first strategy to position Ford as Trinidad & Tobago's premier performance-driven, capability-focused automotive brand through cinematic storytelling and lifestyle content.
Core Strategic Direction
Position Ford Trinidad & Tobago as a performance-driven, capability-focused, modern automotive brand that dominates the local market through bold visual storytelling and real-world demonstrations of strength and reliability.
Built Tough Capability
Showcase Ranger's performance across TT's diverse terrain — from coastal drives to mountain climbs.
Lifestyle Adventure
Connect Ford vehicles to the adventurous TT lifestyle through authentic, real-world usage scenarios.
Technology + Safety
Highlight cutting-edge features that protect families and enhance the driving experience.
Cinematic Storytelling
Deploy high-energy, dynamic content with bold visual identity and human-centered narratives.
Ford's brand demands high-energy, dynamic content showcasing strength, reliability, and lifestyle — with a perfect mix of cinematic visuals and structured educational content. This plan elevates Ford into a video-first, capability-driven, personality-powered digital presence that resonates with Trinidad & Tobago's most discerning automotive consumers.
Monthly Full-Day Cinematic Production Shoot
Ford benefits tremendously from outdoor, lifestyle, and performance-driven visuals that showcase real capability in authentic TT environments. Each carefully planned production day captures the essence of Built Tough.
Production Elements
  • Ranger rolling shots with professional tracking
  • Aerial drone tracking shots across varied terrain
  • Off-road capability demonstrations
  • Load, tow, and utility scenarios
  • POV driving with interior cabin experience
  • Feature-focused b-roll (lights, grille, tech details)
  • Real-world TT locations (hills, coast, gravel, urban)
  • Presenter-led walkarounds and technical explainers
  • Quick tips and tech demonstrations
  • Customer reaction content when available
Monthly Output
10-12
Premium Reels
Short-form content optimized for maximum engagement
1-2
Long Videos
In-depth features and capability showcases
30+
Days Coverage
Complete visual library for the entire month

One full production day can produce a complete month's visual library plus still photography for feed and stories. Ford requires strong outdoor content to authentically show capability and lifestyle.
Weekly Content Structure
A strategic content calendar that balances high-energy reels, polished static posts, and engaging stories to maintain consistent audience connection and drive showroom traffic.
Reels — Priority Format
3 reels per week, mixing capability clips, walkaround and feature explainers, presenter demos, POV drives, and lifestyle sequences.
  • Off-road and utility demonstrations
  • Family adventure and lifestyle moments
  • Trending formats adapted for Ford
  • Promotional highlights for key models
Static Posts
1–2 per week featuring clean graphics, feature introduction cards, model specifications, lifestyle stills, and stunning Ranger detail shots.
Stories
5–7 weekly including quick highlights, behind-the-scenes moments, polls and questions, showroom activity, and exciting customer pick-ups.
Visual Identity System
Ford must adopt a clean, modern, rugged digital identity that reflects the brand's power, precision, and premium positioning across every touchpoint.
Core Visual Elements
  • Deep blue, black, and white palette
  • Bold, strong typography system
  • Clean lower-thirds for clarity
  • High-contrast text overlays
  • Motion graphics reflecting power
  • Standard intro hook for reels
  • Signature outro with Ford badge
Thumbnail System
Unified Ford thumbnails featuring:
  • Strong hero images (front grille, lights, Ranger stance)
  • Bold caps text treatment
  • Rugged framing approach
  • High polish and cinematic stills
Story Highlights
Redesigned highlight covers:
  • Ranger
  • Tech
  • Capability
  • Test Drives
  • Features
  • Owners
Series-Based Content System
Ford benefits significantly from episodic series that build audience anticipation and reinforce the "Built Tough" lifestyle through consistent, high-quality storytelling.
Ranger Capability Series
Off-road adventures, towing demonstrations, hauling scenarios, hill climbs, gravel runs, and dramatic water splashes.
Ford Feature Deep Dive
Detailed breakdowns of Ford's advanced technology, safety systems, and engineering excellence.
Ford POV Drive
Immersive interior POV with engine sounds, road feel, and premium cabin experience.
Real Owners, Real Roads
Authentic owner stories, testimonials, and genuine reactions from satisfied Ford customers.
Built for Trinidad
Showcase how Ford vehicles expertly handle local roads, weather conditions, and unique TT terrain challenges.
Ford Quick Tips
Feature usage tutorials, safety tips, towing best practices, and off-road settings guidance.
Human Integration
Ford's content MUST include people to build trust, engagement, and authentic relatability. The human element transforms product features into emotional connections that drive purchase decisions.
Consistent Ford Presenter
A charismatic on-camera personality who embodies the Ford brand values and guides viewers through features, capabilities, and the ownership experience with confidence and authenticity.
Expert Technicians
Service team members explaining technical features, maintenance tips, and the engineering excellence behind Ford's performance and reliability standards.
Customer Moments
Capture genuine handovers, owner testimonials, and real reactions that showcase the joy and pride of Ford ownership in Trinidad & Tobago.
Team Interactions
Staff favorites, behind-the-scenes showroom activity, and outdoor shoot moments that humanize the brand and build community connection.
People increase trust, engagement, and relatability. The human element is non-negotiable for building lasting customer relationships.
Lifestyle & Local Integration
Ford thrives when shown in motion, especially in authentic Trinidad & Tobago environments that resonate with local buyers. The vehicle must feel alive, powerful, and integral to the TT lifestyle.
1
Toco Coast
Dramatic coastal drives with ocean views and winding roads that showcase Ranger's handling and adventure capability.
2
Chaguaramas Hills
Challenging elevation changes and scenic overlooks that demonstrate power, torque, and hill-climbing performance.
3
Southern Gravel Roads
Off-road capability and suspension performance on challenging terrain throughout south-central Trinidad.
4
Maracas Lookout
Iconic TT location with stunning vistas and the famous winding descent that tests braking and control.
5
Cargo & Towing
Real utility demonstrations with construction materials, boats, trailers, and heavy loads in authentic work scenarios.
6
Adventure Scenes
Camping expeditions, fishing trips, and exploration content that connects Ranger to weekend adventures and outdoor lifestyle.

Ford needs to feel alive, powerful, and part of TT lifestyle — not just parked in a showroom. Every location should tell a story about capability and adventure.
Analytics & Optimization
Data-driven decision making ensures continuous improvement and maximum ROI. Monthly analysis identifies what works and guides strategic adjustments to content, timing, and creative approach.
Key Metrics to Track
Hook Effectiveness
First 3-second performance and viewer capture rates across different opening styles and formats.
Retention Curves
Where viewers stay engaged and where they drop off throughout video content.
Series Performance
Which episodic content drives the highest engagement and builds loyal audiences.
Location & Angle Analysis
Best performing shooting locations and camera techniques for maximum visual impact.
Monthly Adjustments
Analytics should guide optimization of:
  • Reel pacing and edit rhythm
  • Series frequency and topics
  • Content type distribution
  • Presenter scripting style
  • Outdoor vs showroom balance
  • Posting times and days
  • Thumbnail A/B testing
  • Hook line variations
Continuous measurement and refinement transform good content into exceptional content that consistently delivers business results and audience growth.
Page Improvements
Strategic enhancements to Ford Trinidad & Tobago's social presence will dramatically improve first impressions, discoverability, and conversion rates from browsers to buyers.
Profile Enhancements
  • Cleaner, more modern bio copy
  • Direct CTA (test drive, contact, booking form)
  • Link optimization for conversions
  • Premium profile photo upgrade
  • Remove outdated highlight covers
Highlights Organization
Recommended structure:
  • Ranger
  • SUVs
  • Tech
  • Capability
  • Owners
  • Features
Feed Structure
  • Mix cinematic and educational posts
  • Better grid visual balance
  • Reduce repetitive promo images
  • Strategic color and composition flow
  • Thumbnail consistency
Engagement & Community Approach
Ford's community grows through authenticity and capability storytelling. Active engagement transforms followers into brand advocates and drives showroom traffic.
CTA-Driven Captions
"Where would you take your Ranger next?" — Questions that spark conversation and engagement.
Interactive Polls
Questions about preferred features, dream destinations, and vehicle configurations that involve the audience.
Customer Stories
Celebrate and amplify owner experiences, deliveries, and upgrades through stories and posts.
Rapid Response
Quick, helpful replies to comments and DMs that build trust and demonstrate customer care.
Milestone Celebrations
Feature owner deliveries, upgrades, and Ford family moments that create emotional connections.
Recommended Investment
Tier 3 — Premium Cinematic & Strategy Management
TTD $25,000/month
Why Ford Requires Tier 3:
  • Heavy need for outdoor cinematics and aerial footage
  • Drone and rolling shots essential for capability storytelling
  • Ranger requires performance-focused narratives
  • Brand must match global Ford premium standards
  • Multi-location shooting across diverse TT terrain
  • High-end editing and motion graphics required
  • Deep analytics for refining capability content
  • Ongoing creative direction and presenter coaching
  • Seasonal campaign development and execution
  • Competitive edge over local automotive rivals
Tier 3 delivers the premium cinematic presence Ford needs to match global brand standards and outperform competitors locally.