Position Mitsubishi as a modern, rugged, dependable brand that resonates with Trinidad & Tobago's adventurous spirit. This transformation focuses on turning Mitsubishi into a video-first, lifestyle-driven, personality-powered brand with strong identity and consistent engagement across all digital platforms.
Our approach emphasizes real-world TT usage, clean modern visuals, and authentic storytelling that connects with local car shoppers seeking practical, capable vehicles for island life.
Triton Capability
Showcasing rugged performance and off-road prowess
Everyday Practicality
Real solutions for real TT drivers
Exceptional Value
Quality and reliability you can trust
Monthly Production Plan
Strategic monthly full-day production shoots create a comprehensive content library to support consistent weekly output and maintain brand momentum.
1
Multiple Model Coverage
Capture stunning footage of Triton, Outlander, ASX, and Eclipse Cross in diverse settings
2
Location Diversity
Film across TT's most scenic locations—hills, coastal roads, rural areas, and urban environments
3
Comprehensive B-Roll
Interior features, rolling shots, drone footage, and presenter-led walkarounds
4
Lifestyle Integration
Authentic moments featuring family adventures, daily commutes, and weekend exploration
This strategic approach ensures a consistent pipeline of high-quality content that tells the complete Mitsubishi story while maintaining production efficiency and cost-effectiveness.
Develop and unify Mitsubishi's visual style to elevate the brand into a premium, consistent digital presence that stands out in Trinidad & Tobago's automotive landscape.
Color System
Strong red + black palette aligned with global Mitsubishi identity
Typography
Clean, modern fonts matching official Mitsubishi standards
Reel Templates
Minimal, modern templates with consistent lower-thirds and signature intro/outro
Grid Structure
Standardized thumbnail system and improved feed architecture
Story Highlights
Redesigned covers maintaining visual consistency across all categories
Series-Based Content System
Create 3–5 recurring content series that bring rhythm, memorability, and consistency to Mitsubishi's social presence. Series-based content builds anticipation and establishes viewing habits.
Triton Capability Moments
Showcase off-road performance, towing capacity, and legendary durability in real TT conditions
Mitsubishi Feature Focus
20–30 second reels breaking down one feature at a time with clear demonstrations
POV Drive: Mitsubishi Interior
Immersive POV driving footage on real Trinidad & Tobago roads and highways
Quick Tips with Mitsubishi
Maintenance, safety, driving wisdom, and car-care advice from trusted experts
Your Mitsubishi, Your Lifestyle
Show how Mitsubishi fits seamlessly into real TT routines, adventures, and daily life
Human Integration Strategy
On-Screen Presenters
Introduce 1–2 confident staff members as brand ambassadors who bring personality and authenticity to Mitsubishi content. Human content drives trust faster than pure graphics and creates meaningful connections.
Provide light coaching and scripting support
Write engaging hook lines and clear talking points
Feature in walkarounds, tips, and feature demos
Build recognizable faces for the brand
Customer Delivery Moments
Celebrate new owners receiving their Mitsubishi vehicles
Owner Testimonials
Real stories from satisfied TT drivers and families
Behind-the-Scenes
Staff stories and dealership culture that humanizes the brand
Lifestyle & Local Integration
Move beyond showroom visuals into real Trinidad & Tobago environments that make Mitsubishi feel alive, authentic, and part of the island's vibrant culture and landscape.
Maracas Lookout
Capture stunning coastal views and winding mountain roads that showcase vehicle capability
Chaguaramas
Waterfront settings perfect for lifestyle content and adventure-focused storytelling
Lady Young Road
Iconic urban route demonstrating handling, comfort, and city driving confidence
Off-Road Terrain
Gravel paths and valley views highlighting Triton's rugged capability and versatility
Urban Settings
Real city environments showing everyday practicality and modern style
Coastal Scenes
Beach and sunset backdrops that evoke island lifestyle and adventure spirit
Analytics & Optimization
Monthly analysis drives intelligent decision-making. Adjust content based on real performance data—not assumptions—to continuously improve engagement, reach, and conversion rates.
Analyze time-of-day posting patterns, thumbnail effectiveness, and series performance rankings
Content Insights
Identify best-performing and lowest-performing series to inform strategic adjustments
Monthly Recommendations
Deliver actionable insights and strategic recommendations for the upcoming content cycle
Data-Driven Excellence: Regular analytics reviews ensure Mitsubishi's content strategy evolves with audience preferences and platform algorithm changes, maximizing return on investment.
Page Improvements & Community Engagement
Profile Overhaul
Update bio with compelling brand messaging
Add clear CTA for test drives and inquiries
Link to booking/test drive landing page
Replace outdated highlight covers
Highlight Organization
Recommended categories: Models • Triton • Features • Test Drives • Owners • Tips
Engagement Strategy
CTA-driven captions encouraging interaction
Weekly polls: "Which model do you want to see?"
Story Q&A sessions with quick responses
Reply to comments within 24 hours
Celebrate positive reviews publicly
Pin strongest posts to feed top
Strategic community engagement transforms followers into brand advocates and drives showroom traffic through authentic, consistent interaction that builds trust and loyalty.
Recommended Service Tier
Tier 2
Growth & Performance Management
TTD $18,000/month
This tier fully supports Mitsubishi's transformation into a leading automotive brand on Trinidad & Tobago social media, delivering comprehensive content creation, strategic planning, and performance optimization.
Multiple Monthly Shoots
Full-day productions capturing diverse content across TT locations
Series Creation
Develop and maintain recurring content series for consistency
Identity Development
Build stronger visual brand identity and recognition
Weekly Reels
Consistent output of high-quality, engaging video content
Analytics Excellence
Data-driven adjustments and monthly performance optimization
On-Camera Coaching
Presenter guidance for authentic, confident content delivery
Lifestyle Expansion
Move beyond showroom into real-world TT environments
Tier 2 provides the stability, structure, and strategic depth needed to position Mitsubishi as Trinidad & Tobago's premier automotive brand with consistent growth and measurable results.