Brand Treatments
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Proton Trinidad & Tobago
Recommended Treatment Plan
Core Strategic Direction
Position Proton Trinidad & Tobago as a modern, value-driven, tech-forward automotive brand that speaks directly to local drivers. Our content strategy highlights what matters most: affordability, smart features, stylish design, and everyday reliability. We're building on Proton's solid foundation of clean graphics and engaging reels, transforming the brand into a recognizable, trustworthy, video-first presence.
The treatment plan focuses on upgrading consistency, structure, human presence, and video quality across all touchpoints. By emphasizing modern technology, practical benefits, and local lifestyle relevance, we create content that resonates authentically with Trinidad & Tobago's automotive market. This is about making Proton the go-to choice for smart, value-conscious car buyers.
Affordability
Smart value for every budget
Technology
Modern features that matter
Design
Stylish and practical
Reliability
Trusted performance daily
Monthly Production Plan
Efficiency meets creativity through strategic full-day production shoots that capture everything needed for the entire month. This streamlined approach ensures consistent quality, optimal resource use, and comprehensive content coverage across all Proton models and features.
1
Model Showcases
  • Comprehensive walkaround demos
  • Presenter-led feature explanations
  • Detail close-ups of lights, interiors, screens
  • Model comparison clips (Saga vs Persona, X70 vs X50)
2
Tech & Performance
  • POV interior driving experiences
  • Tech feature breakdowns
  • Safety system demonstrations
  • Real-world performance tests
3
Lifestyle Content
  • Scenic Trinidad b-roll (Maracas, East-West, Chaguaramas)
  • Local driving scenes
  • Customer delivery moments
  • Staff insights and Q&A sessions
This focused production strategy creates clean, modern, energetic content that showcases Proton's personality while delivering exceptional value through organized, professional execution.
Weekly Content Structure
Reels (Primary)
3 per week
Static Posts
1–2 per week
Stories
4–6 per week
Reels Focus
  • Feature explainers
  • New model arrivals
  • Presenter walkarounds
  • Tech demonstrations
  • Lifestyle moments
  • Buying tips and guides
  • POV driving clips
  • Trending format adaptations
Static Posts
  • Clean graphic layouts
  • Feature posters
  • Promo announcements
  • Model comparisons
  • Staff highlights
  • Specification showcases
Stories Content
  • Quick feature highlights
  • Interactive polls
  • Behind-the-scenes moments
  • Showroom activity
  • Tips and myth-busting
  • Customer deliveries
Visual Identity System
Proton needs a stronger, more consistent digital identity that reflects its modern, tech-forward positioning. A cohesive visual system builds instant brand recognition, increases professional credibility, and creates memorable touchpoints across every platform.
Brand Colors
Proton blue, grey, and black palette with accent highlights for modern sophistication
Typography
Clean sans-serif system for clarity and contemporary feel
Motion Graphics
Tech-inspired elements, updated reel intros, cleaner outro brand tags
Grid Structure
Uniform thumbnail system with bold text and clean imagery
Story Highlight Organization
Models
Complete vehicle lineup
Features
Key selling points
Tech
Innovation showcase
Tips
Expert guidance
Lifestyle
Real-world experiences
Owners
Customer stories
Series-Based Content System
Build 4–5 structured content series that Proton can run predictably, creating audience expectations and consistent engagement. Series-based content increases watch-through rates, builds loyal followings, and simplifies production planning while maintaining creative variety.
1
Proton Feature Focus
Short, digestible breakdowns of specific features — advanced sensors, infotainment systems, interior space, safety technology. Each episode highlights one standout element.
2
Proton Tech & Safety
Explain Proton's technical systems in simple, friendly language. Demystify automotive technology and showcase how it makes driving safer, easier, and more enjoyable.
3
POV Drive Moments
Immersive interior POV clips showing real comfort, smoothness, responsive infotainment, and authentic ride feel from the driver's perspective.
4
Why Proton?
Value-driven content highlighting affordability, comprehensive warranty coverage, features-for-price ratio, and low maintenance costs. Clear comparisons that justify the investment.
5
Proton Quick Tips
Practical car-care advice, safety tips, buying guidance, and maintenance insights. Quick, actionable content that positions Proton as a helpful automotive partner.
6
Staff Picks
Sales team members highlighting their favorite model features, sharing insider knowledge, and bringing authentic enthusiasm to specific vehicles and capabilities.
Human Integration Strategy
Why Human Presence Matters
Faces build trust. People connect with people, not just products. By significantly increasing human presence across content, Proton becomes more relatable, trustworthy, and memorable. Authentic personalities create emotional connections that spec sheets never can.
Recurring Presenters
1–2 consistent faces become brand ambassadors, building familiarity and trust through regular appearances
Expert Insights
Technical staff and sales representatives share knowledge, answer questions, and explain features with genuine enthusiasm
Customer Stories
"Why I chose Proton" testimonial reels and short interviews showcasing real owner experiences and satisfaction
Q&A Content
Friendly, approachable experts addressing common questions, concerns, and curiosity about Proton vehicles

Key Insight: Human presence increases engagement rates by 40-60% and significantly improves brand recall. Viewers remember faces and personalities long after technical specifications fade from memory.
Lifestyle & Local Integration
Proton's content must feel authentically Trinidad & Tobago — modern, social, youthful, and deeply connected to local life. Showcasing real locations, everyday scenarios, and familiar landscapes makes the brand feel like a natural part of the community rather than an imported concept.
1
Scenic Drives
Maracas, North Coast, and East-West corridor showcasing Proton vehicles in Trinidad's most beautiful settings
2
Urban Lifestyle
City driving, mall runs, everyday errands, and work commutes demonstrating practical daily use
3
Family Moments
Interior lifestyle shots featuring families, grocery trips, school runs, and weekend adventures
4
Local Scenery
Chaguaramas, Queen's Park Savannah, and recognizable TT landmarks with prominent Proton branding
"When people see themselves in your content — their roads, their lifestyle, their daily reality — your brand becomes part of their story."
This localized approach makes Proton feel modern, real, and genuinely relevant to Trinidad & Tobago drivers rather than just another international brand.
Analytics & Optimization Framework
Monthly Analytics Tracking
  • Hook performance and retention curves
  • Topic-based engagement patterns
  • Best-performing content series
  • Model-specific viewer interest
  • Viewer behavior (saves, shares, comments)
  • Optimal posting time windows
  • Presenter effectiveness ratings
  • Thumbnail A/B test results
  • Audience demographic shifts
Weekly Later Analytics
  • Real-time trend alerts
  • Posting time recommendations
  • Topic suggestions based on performance
  • Reel scoring and ranking data
  • Competitor benchmark insights
  • Engagement rate fluctuations
Collect Data
Comprehensive tracking across all metrics
Analyze Patterns
Identify what works and what doesn't
Adjust Strategy
Optimize monthly based on performance
Data-driven decision-making ensures continuous improvement, eliminates guesswork, and maximizes ROI on every piece of content produced.
Page Improvements & Optimization
Profile Optimization
Cleaner bio focused on value, features, and trust. Clear test drive call-to-action with streamlined contact options. Updated profile photo reflecting modern brand identity. Reorganized Highlights for intuitive navigation: Models, Features, Tech, Offers, Owners, and Tips.
Grid Improvements
Increase reel frequency to maintain algorithm favor and audience engagement. Improve visual consistency across all posts for instant brand recognition. Reduce repetitive graphic templates in favor of varied, dynamic content. Maintain a clean, polished aesthetic that reflects premium positioning.
Before & After Impact
Current State
  • Occasional inconsistency in posting
  • Mixed visual identity
  • Limited reel production
  • Unclear navigation structure
  • Repetitive graphic templates
Optimized State
  • Predictable, consistent schedule
  • Cohesive visual brand system
  • 3 high-quality reels weekly
  • Intuitive Highlight organization
  • Dynamic, varied content grid
Engagement & Community Strategy
Building a relatable, friendly community presence transforms followers into brand advocates. Interactive, responsive engagement boosts algorithmic reach while creating genuine connections with current and potential customers throughout Trinidad & Tobago.
Interactive Polls
"Which Proton suits your style?" and feature preference questions
Customer Reposts
Authentic owner content and testimonials
Staff Q&A
Weekly "Ask a Proton Expert" story sessions
Myth-Busting
Short clips addressing common misconceptions
Fast Response
Quick reply strategy within business hours
Recommended Investment: Tier 2
Growth & Performance Management — TTD $18,000/month
Proton perfectly fits Tier 2 because it requires structured content series, multiple monthly shoots, identity upgrades with thumbnail systems, and analytics-driven decision-making. The brand needs stronger presenter training, consistent three-reel-per-week production, data-backed content systems, improved storytelling quality, and better trending format adaptation.
Tier 2 provides the optimal mix of structure, intelligence, creativity, and consistency needed to elevate Proton's digital presence from good to exceptional — transforming it into Trinidad & Tobago's most trusted, modern automotive brand.
3
Reels Weekly
Consistent video output
6
Content Series
Structured storytelling
1
Monthly Shoot
Full production day