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BURMAC CNG Digital Performance Audit
A comprehensive analysis of Burmac CNG's current digital presence and strategic roadmap for establishing educational authority in Trinidad & Tobago's alternative fuel market.
Brand Overview
Burmac CNG primarily posts static, informational graphics with minimal video content or human presence. While the information is clear, the content lacks the visual appeal and storytelling required to engage modern audiences.
Engagement levels remain low, and the brand's current execution does not fully communicate the value, savings, or real-life benefits of converting to CNG. There is a significant opportunity to modernize Burmac's digital presence through educational video series, human-centered content, and consistent visual storytelling.
Low
Engagement
Current interaction rates
0
Video Series
No recurring content
Static
Content Format
Text-heavy graphics
Key Gaps
Six critical areas require immediate attention to transform Burmac's digital presence from informational to engaging and trust-building.
Heavy Reliance on Static Graphics
Feed dominated by text-based posts with minimal reels or short-form video content. Static content consistently receives low engagement and fails to capture audience attention.
No Human or Customer Presence
No technicians, no customer conversions, no delivery moments shown. Burmac appears corporate rather than personal or helpful, reducing trust and relatability with potential customers.
Weak Visual Cohesion
Graphics vary inconsistently in style, color, layout, and tone. No unified brand identity or consistent design language across platforms. Thumbnails lack standardization.
Minimal Storytelling or Demonstration
No clear walk-through of how conversions work or explanation of why CNG is valuable in real-world Trinidad & Tobago scenarios. Cost savings and driving experience remain unexplored.
No Series-Based Content Structure
Posts feel disconnected and one-off without narrative or journey. No recurring educational sets, episodes, or content themes that build audience anticipation and loyalty.
Low Engagement Patterns
Few likes and minimal comments across all content types. Static visuals do not drive conversation, shares, or meaningful interaction with the brand's messaging.
Opportunities
Transform Burmac CNG into Trinidad & Tobago's trusted authority on alternative fuel through strategic content innovation and audience-first storytelling.
Become the CNG Education Authority
Own the educational space with comprehensive content covering conversion walk-throughs, cost savings calculations, FAQs, benefits analysis, safety protocols, and maintenance basics.
  • Position as the trusted expert
  • Answer "Is CNG right for you?"
  • Build knowledge-based trust
Build Strong Educational Video Series
Create recurring episodic content that audiences anticipate and follow over time, establishing predictable value delivery.
  • Burmac CNG 101
  • Cost Savings Explained
  • Myth vs Fact
  • Before & After Stories
Add Human-Centered Content
Introduce real people sharing authentic experiences—technicians explaining steps, customer reactions, owner testimonials, and behind-the-scenes workshop moments that build emotional connection.
Standardize Thumbnails
Use clean, modern templates with bold text, simple icons, and consistent Burmac color palette. Clear labeling for each series episode ensures immediate recognition and professional polish across all platforms.
Strengthen Visual Identity
Define a signature Burmac style: clean lines, light backgrounds, consistent typography, simple diagrams, modern iconography, and branded lower-thirds in all video content.
Introduce Reels
Quick tech demos, savings explainers, customer pickups, myth-busting clips, and staff tips delivered in scroll-stopping short-form video.
Drive Engagement
Modern content formats that spark conversation, encourage shares, and build community around the CNG lifestyle in Trinidad & Tobago.
Treatment Plan: Fixes & Implementation
A comprehensive action plan to transform Burmac CNG's digital presence through strategic content creation, visual consistency, and audience-focused storytelling.
01
Reels-First Educational Strategy
Produce weekly reels covering step-by-step conversions, savings examples, safety best practices, Trinidad-specific fuel comparisons, and typical driver experiences.
02
Launch Series-Based Content
Develop recurring episodic formats with matching intros, pacing, and thumbnail style for audience anticipation and loyalty building.
03
Develop Unified Visual Identity
Implement consistent Burmac color palette, matching graphics, clean lower-thirds, modern layouts, and standardized thumbnails across all content.
04
Integrate Human Presence
Capture technicians doing real work, customer reactions, before/after comparisons, quick interviews, and staff personalities to build trust.
05
Improve Caption Strategy
Use educational prompts that spark curiosity: "Here's how you save money with CNG…" and "Ever wondered what happens during a conversion?"
06
Increase Posting Rhythm
Aim for weekly reels, 2–3 posts per week, and regular stories showing live workshop activity to maintain top-of-mind awareness.
Content Series Framework
CNG 101
Foundational education on conversion basics, technology, and benefits tailored for Trinidad & Tobago drivers.
Myths & Facts
Address common misconceptions and provide evidence-based clarity on CNG safety and performance.
Workshop Tour
Behind-the-scenes look at Burmac's conversion process, quality standards, and team expertise.
Conversion of the Week
Feature real customer vehicles, transformation stories, and measured savings to inspire action.
Customer Diaries
First-person accounts of the CNG ownership experience, from decision-making to long-term satisfaction.
Ask a Technician
Expert Q&A format addressing viewer questions and building trust through transparent expertise.

Expected Outcomes
With consistent implementation of this treatment plan, Burmac CNG will establish thought leadership, increase engagement by 200-300%, build trust through transparency, and convert followers into customers through educational authority and human-centered storytelling.