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Burmac CNG Trinidad & Tobago
Recommended Social Media Treatment Plan
Core Strategic Direction
Position Burmac CNG as the national authority on CNG conversions, fuel savings, and sustainable automotive solutions—the first name the public thinks of when considering CNG technology. Our comprehensive strategy establishes Burmac as the trusted leader through education, transparency, and proven results.
Education First
Clear explanations of CNG technology, conversion processes, and system mechanics that demystify alternative fuel adoption
Trust Building
Authentic customer testimonials, transparent pricing, and real savings data that prove our commitment to client success
Safety Standards
Certified installation processes, rigorous inspections, and compliance with international CNG safety regulations
Proven Savings
Real customer experiences with documented fuel cost reductions and return on investment timelines
Burmac's content communicates clarity, confidence, reliability, and most importantly—real, measurable results that transform how Trinidad & Tobago drives.
Monthly Production Plan
Full-Day Production Shoot
Capture high-quality, education-driven content in comprehensive monthly sessions. This strategic approach ensures consistency, professional production values, and efficient resource utilization while supporting all monthly deliverables across platforms.
Content Capture Focus Areas
  • Technician-led technical explanations
  • Step-by-step conversion process documentation
  • Customer testimonials and savings stories
  • Detailed fuel savings breakdowns
  • Equipment close-ups and component demonstrations
  • Workshop operations and safety protocols
  • Before/after vehicle comparisons
  • Road test demonstrations
  • Safety inspections and certification procedures
  • Staff interviews and expert insights

Strategic Advantage: One comprehensive shoot delivers content for 12-15 social media pieces, ensuring consistent quality and messaging throughout the month.
Weekly Content Structure
1
Reels (Primary Output)
2–3 reels per week:
  • System explainers: "How a CNG kit works"
  • Technician walk-throughs of installation
  • Myths vs facts educational series
  • Customer savings examples with real numbers
  • Behind-the-scenes conversion processes
  • Real-life conversion success stories
  • Comparative savings versus gasoline
  • Quick troubleshooting tips and solutions
2
Static Posts
1–2 posts weekly:
  • Detailed savings infographics with calculations
  • Professional before/after conversion photography
  • Safety certifications and compliance badges
  • Technical feature illustrations
  • Educational diagrams explaining CNG systems
3
Stories
4–5 per week:
  • Real-time workshop content and updates
  • Quick technician Q&A sessions
  • Customer reaction moments during pickup
  • Interactive polls: "How much do you spend monthly on gas?"
  • Before/after short video clips
  • Daily tips and CNG facts
Visual Identity System
Burmac requires a clean, professional, education-focused visual identity that instantly communicates expertise, safety, and reliability. Every visual element reinforces trust and technical authority.
Core Brand Identity
  • Primary color palette: Green, white, blue, grey representing eco-friendliness, clarity, and professionalism
  • Technical icon sets for system components
  • Simple sans-serif typography for readability
  • Clear safety and savings badge system
  • Branded lower-thirds displaying expert names
  • Organized highlight covers: savings, safety, how it works
Thumbnail System
Consistency drives recognition:
  • White or green backgrounds for clarity
  • Strong label system: "SAVE $X/MONTH"
  • "MYTH OR FACT?" question format
  • "HOW CNG WORKS" educational series
  • Real workshop photography, not stock images
  • Clean, high-contrast text for mobile viewing
  • Consistent placement of Burmac branding
This systematic approach ensures immediate brand recognition and positions Burmac as the professional choice for CNG conversions.
Series-Based Content System
Educational, myth-busting, and credibility-driven series establish Burmac as Trinidad & Tobago's CNG expert. Consistent series build anticipation, authority, and viewer loyalty.
Myths vs Facts
Combat common misconceptions about CNG safety, performance, and cost with clear, evidence-based explanations
Real Savings Stories
Short documentary-style features with real customers and documented monthly savings figures
How CNG Works
Simplified engineering breakdowns that educate without overwhelming technical complexity
Step-by-Step Conversions
Complete process documentation from initial assessment through final road test and certification
Safety First
Detailed explanations of Burmac's safety protocols, international standards compliance, and certified installation procedures
Customer Experience Journey
Follow customers before, during, and after their conversion—from initial consultation to daily driving satisfaction
Tech Talk with Burmac Technicians
Expert technicians explain components, benefits, maintenance, and answer common technical questions in accessible language
"Series-based content makes Burmac feel like the definitive CNG expert—creating anticipation and building viewer trust through consistent, valuable education."
Human Integration Strategy
Burmac's success depends heavily on trust, making human faces and authentic voices essential to content strategy. Real people sharing real experiences create emotional connections that technical specifications alone cannot achieve.
Technicians as Experts
Certified technicians explain CNG systems, installation processes, safety measures, and maintenance requirements. Their expertise builds credibility and reassures potential customers about technical quality.
Staff Transparency
Team members discuss safety protocols, quality assurance processes, and customer service philosophy. Behind-the-scenes access humanizes the brand and demonstrates organizational commitment.
Customer Testimonials
Real vehicle owners share documented savings, driving experiences, and conversion satisfaction. Authentic stories from Trinidad & Tobago drivers resonate more than any marketing claim.
Management Insights
Leadership explains company values, industry expertise, and commitment to sustainable transportation. Strategic vision statements position Burmac as forward-thinking industry leaders.

Content Philosophy: Authenticity over polish. Real conversations, genuine reactions, and unscripted moments build more trust than overly produced corporate content.
Lifestyle & Local Integration
Burmac must showcase CNG in real Trinidad & Tobago contexts, making the technology relatable and demonstrating practical everyday benefits. Local relevance drives conversion decisions.
Real TT Driving Scenarios
  • Drivers refilling at local CNG stations
  • Actual fuel receipts showing cost comparisons
  • Daily commutes on familiar routes
  • Trinidad & Tobago roads and neighborhoods
Everyday Vehicle Usage
  • Converted vehicles in normal operation
  • Taxi and fleet applications
  • Family vehicles for school runs
  • Commercial delivery vehicles
Local Context Matters
Showing CNG working in familiar Trinidad & Tobago settings makes the content immediately relatable and relevant. Viewers see themselves in these scenarios, reducing adoption barriers.
Local integration transforms CNG from abstract concept to practical solution—viewers recognize their own driving patterns, routes, and fuel challenges in Burmac's content.
Analytics & Optimization Framework
Data-driven monthly analytics review ensures continuous improvement and strategic content refinement. Tracking performance metrics identifies what resonates with audiences and informs future content direction.
01
Performance Metrics
Track savings-related post performance, engagement rates, view duration, and share metrics across all content types
02
Audience Insights
Monitor audience questions, concerns, and comment themes to identify knowledge gaps and misconceptions requiring clarification
03
Content Resonance
Identify which myth vs fact topics generate highest engagement and which educational features drive conversion inquiries
04
Retention Analysis
Measure retention on educational content, identify drop-off points, and optimize pacing and structure for maximum comprehension
Optimization Areas
  • Posting time optimization for maximum reach
  • Thumbnail A/B testing for click-through rates
  • Best-performing presenter identification
  • Comment analysis for misconception patterns
  • Content format effectiveness comparison
Strategic Applications
  • Determine which myths to debunk next
  • Identify features requiring more explanation
  • Select customer stories to prioritize
  • Adjust content pacing and structure monthly
  • Refine messaging based on audience feedback

Data-Informed Strategy: Analytics transform content creation from guesswork to strategic decision-making, ensuring every piece serves audience needs and business objectives.
Page Improvements & Optimization
Profile Refresh
Clear bio: "CNG Experts & Conversion Specialists in Trinidad & Tobago"
Direct link to CNG information or booking page
Professional, updated profile picture
Highlight Organization
Strategic categories:
  • Savings calculations and examples
  • How CNG works education
  • Safety certifications and standards
  • Conversion process documentation
  • Customer testimonials
  • Frequently asked questions
Feed Improvements
Archive outdated, low-quality content
Increase educational clarity and consistency
Maintain clean, professional grid aesthetic
Ensure visual cohesion across all posts
A professionally optimized social media presence immediately communicates expertise and builds confidence in Burmac's capabilities. First impressions matter—especially when customers are making significant vehicle investment decisions.
Engagement & Community Strategy
Education combined with curiosity drives meaningful engagement, building Burmac's authority while creating an interactive community of CNG advocates and potential customers. Strategic engagement transforms followers into brand ambassadors.
Interactive Education
  • "Guess how much this driver saves monthly?"
  • "Myth or fact?" polling series
  • "Ask a Technician" story Q&A sessions
  • Customer spotlight stories with real data
Challenge Campaigns
  • Fuel cost comparison challenges
  • Before/after savings documentation
  • Workshop behind-the-scenes reveals
  • Technical trivia and education games
Response Strategy
  • Response-first comment management
  • Short video explainers for common questions
  • Address trending user concerns immediately
  • Create content based on audience needs
Recommended Service Tier
Tier 2 — Growth & Performance Management
TTD $18,000/month
Why Tier 2 Is the Perfect Fit:
  • Requires regular educational video production
  • Needs consistent technician-led content
  • Supports 3–5 educational series simultaneously
  • Includes comprehensive identity and thumbnail systems
  • Provides structured monthly production shoots
  • Delivers analytics-driven topic selection
  • Ensures structured, repeatable content workflows
  • Includes A/B testing for educational hooks
  • Features authentic human presence and expert explanation
12-15
Content Pieces
Per month across all platforms
3-5
Content Series
Running simultaneously
1
Production Day
Monthly comprehensive shoot
"Tier 2 delivers the structure, consistency, visual identity, and strategic intelligence Burmac needs to become Trinidad & Tobago's recognized CNG authority."